Bing - Microsoft Rebranded
Friday, 05 June 2009 08:54
From MSN to Live Search and now to Bing, it seems Microsoft is having an identity crisis with numerous attempts at rebranding going on. Microsoft has now changed the name of Live Search to Bing. Not only that, they have declared that Bing is not a search engine, but a decision engine. Whatever that means. Microsoft claims Bing will save us from the information overload caused by other search engines (ahem... Google).
I love how Microsoft adds industry-standard features (tabs in IE 7, weather in Bing) behind their competitors and then touts them as the new big thing. Bing has added a bunch of features Google already has, search for weather and you receive local weather results, search for a flight number and get an itinerary.
Overall Bing does not look bad, but as usual it falls short of Microsoft's claims. I have heard Microsoft plans to update the new search engine frequently so hopefully we'll see some additions that can add to the search engine game, not just help Microsoft play catch-up.
By far, the best thing to come from Bing are the ads:
