Christian Hill Desserts, located in Worcester, Massachusetts, was purchased by a young entrepreneur who was a veteran in the baking industry. Christian Hill Desserts was an established wholesale bakery, but did not have a recognizable identity scheme. After several months of product and sale analysis, the owner and his partner set goals for a major transition and solicited Dynamic Data Design to create a strong branding scheme that would help showcase the company’s established reputation for quality baked goods, while integrating the new owner’s vision for future growth. In an effort to focus on the new vision, the owner began preparing to phase out certain products, while introducing others. To enable a smooth transition and generate excitement, the owner commissioned Dynamic Data Design to create a product catalog to showcase the streamlined menu.